Marithé+François Girbaud Pop Up Store at the Cremerie de Paris,
iconic Pop Up Expo center and
home ot the Phonebook of the World.
|The expression "Yellow Pages" is an International standard
used for Business Directories all around the World.
Yellow Pages = Search by Activity (Companies)
classification by Business Sections (Accountant ... Zoo).
White Pages = Search by Name (People and Companies)
classification by Alphabet (A,B ... Z).
In the late 1880s the first "White" and "Yellow" Pages appeared
in Cheyenne and in Chicago ... soon more came up in Paris and in other cities.
This happened just a few years after Alexander Bell had invented the phone (1876),
Thomas Edison the light bulb (1879)
and while Gustave Eiffel was working on his Eiffel Tower (1887-1889) ...
Two centuries before (1671 - 1738),
Cremerie de Paris
was the seat of the Royal French Postal Services.
In 1995 the same place became the first Internet Cafe in Paris.
During internet lessons at the cafe Aimée de Heeren came up with the idea
to create White and Yellow Pages in Brazil
and in many many more countries